Tuesday, October 22, 2013

Starting To Get It

Lee Habeeb, VP of Content for Salem Radio Network

National Review has an article today by Lee Habeeb (h/t Hugh Hewitt).  The article is about story-telling and boils the problems of the Republican Party down to an issue of “messaging.”

This post is titled “Starting to Get It” because Mr. Habeeb points out that Republicans are (gasp!) unpopular.  In our culture, they are cast as “the bad guys.”

I’m sure many who read Mr.Habeeb’s article will simply frame it as another Republican rant.  But the idea that our culture sees Republicans as “the bad guys” is the salient point.

In an earlier post about the elegance of Democratic Party messaging, I brought up this issue in the context of simplicity and repetition.

The Democratic Party pushes The Themes over and over, and reassures its adherents, “You have high ideals, but dislike of Republicans is what makes you popular.”

Story-telling might be good messaging.  Being consistent and repetitive is what engenders power.

No comments:

Post a Comment